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景區門票預售,能否更貼心
作者:項向榮 來源:錢江晚報 時間:2019-6-3 10:46:07 點擊數:(0)0

據新華社報道,繼故宮和國家博物館之后,自6月1日起,八達嶺長城景區也將開始實施全網絡實名制預約售票,游客可提前7天起在網上預約購票,預約購票成功后可持身份證直接入園。同時,景區試行單日游客總量控制,每日最大客流量為6.5萬人次。

北京八達嶺長城實行預約限流,既是對歷史的負責,避免過多的人流對歷史文物造成損害,也是對游客的消費質量和生命健康安全負責。因為八達嶺長城名聲在外,吸引的游客也實在是多。但之前的購票還是落后原始的排隊購票方式,且對人數不做限制,導致游客數量過多排隊過長。許多游客懷著“不到長城非好漢”的憧憬心情來旅游,不料到了長城卻發現仍成不了好漢:因為只有其中的壯漢才能擠著人群爬完長城。實施網絡預約制度之后,雖然每天最多只有6.5萬的人可以當好漢,但卻實現了雙贏。

近幾年來,越來越多的國內景區紛紛加入限流大潮:西藏布達拉宮從2018年3月起,開啟預約門票制度;云南玉龍雪山為保障索道運營,2018年5月限流1萬人/天;青海茶卡鹽湖從2018年7月起,限流5萬人/天。《人民日報》曾刊文說:限流成為常態,意味著文化旅游進入了新的階段,更多文化遺產地進入了科學管理模式。

但在景區限流普及全國后,被堵在大門外的游客也成為一道奇觀。2017年國慶期間,九寨溝、華山等景區開啟限流,就曾引發外地游客在景區外抗議,最終不得不開門迎客。畢竟外省游客花費的時間、精力和金錢都比本地游客更多,調整行程也更困難。對于游客而言,八達嶺長城景區僅僅給他們7天的時間來預約,顯得實在是太過短暫、太過急迫了。能不能像故宮那樣,提前4個月向社會公布,給大家充分的時間來籌劃、來調整行程?景區限流不是一限了之,應當提早利用媒體發布限流信息,建立暢通的游客互動渠道,避免將游客拒之門外。

大數據時代,景區限流時實行多渠道、時間段更廣的預售制沒有技術難題。所以要用更細致、更智慧、更貼心的方式推進網絡預售制度,既要保護歷史古跡,又能讓游客滿意。既給老祖宗留下的遺產減了負,又避免游客花錢看人海的尷尬。

【責任編輯:馬越

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