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“我們的節日?春節——平遙中國年”活動正式啟動
作者:郭宏 來源:本站原創 時間:2019-1-28 10:27:12 點擊數:(0)0

古城生輝迎八方來賓平遙行 ,故里煥彩醉四海過客逍遙游。128日(農歷臘月二十三),2019年“我們的節日?春節——平遙中國年”活動在氣勢恢宏的平遙古城迎薰門廣場正式啟動。

 

啟動儀式在《歡天喜地中國年》的載歌載舞聲中拉開了帷幕;一場名為《平遙行》的音樂情景劇,將開幕式引入高潮,讓廣大觀眾真切感受到了平遙這座千年古城的悠久歷史和獨特魅力;精彩的快閃《我和我的祖國》,充分傳遞了平遙人祝福“祖國昌盛繁榮、人民安康幸福”的濃濃真情。與此同時,古城南門內興國寺舊址,百名書法家揮筆潑墨,贈送春聯,受到群眾熱切追捧;小察院內,御史送“福”,清風賀歲,滿滿正能量;電影宮里,古彩戲法、雜技表演、傳統魔術等節目接連上演,引來陣陣歡呼……從南到北,由東往西,市民、游客拍照、錄視頻、發朋友圈,贊嘆這一場最具中國味、最具平遙味,最具年俗味的文旅大派對。

本屆中國年活動以“開放的平遙歡迎您”為主題,共有“文明潤平遙、新春樂平遙、翰墨書平遙、彩燈靚平遙、社火鬧平遙、民俗喜平遙、網絡聯平遙、戲曲唱平遙、清風賀平遙”9個版塊27項活動,相較以往,活動內容更加廣泛、年味兒更加濃郁、體驗性更加豐富,文化性更加突出。新增“文明”“清風”兩大版塊,突出情感,抒寫家國情懷;古城燈會、傳統社火、趣味主題活動精彩紛呈,創新過年體驗;活動以古城為中心,景區客棧齊聯動,鄉鎮社區共參與,好戲連連,烘托出全域過年的濃濃氛圍,讓當地群眾和游客盡享饕餮文化之宴。

據悉,“平遙中國年”活動從2006年開始,至今已成功舉辦13屆。13年來,平遙中國年活動一年一個主題,不斷整合“旅游+文化”產業資源,“春節文旅套餐”持續擴容提質,在全國“春節主題游”中脫穎而出。該活動不僅豐富了當地群眾的節日文化生活,更吸引了全國乃至世界各地游客蜂擁而至,已成為我國春節主題休閑旅游強勢品牌和展示傳播中國傳統文化的重要平臺,取得了經濟效益和社會效益的雙贏。先后斬獲“全國節慶活動百強”“中國十佳民俗節慶”“中國十佳品牌節慶”等殊榮。2015年平遙被選為全球中華春節文化符號推廣基地。2018年春節高德地圖公布大數據報告,平遙古城位列全國十大熱門景區榜首。在日前高德地圖聯合中國旅游協會發布的《2019年春節出游預測報告》中,平遙古城再次位列最受歡迎的景區榜單前三名。

【責任編輯:文水】

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